Brands we have worked with
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About CrowdSwell
CrowdSwell did not start as software. It started as Looksee, an agency running creator programs for some of the world's biggest brands. We saw the good, the bad and the ugly of how this work really gets done, and built a system to simplify, automate and optimise the process.
Brands we have worked with
Over a hundred brand collaborations taught us one thing: creator marketing works, but it can be a complicated, labour intensive process with a few unknowns in-between. We loved the results, but we did not love how much of the process behind those results were manual, opaque and easy to get wrong.
So we wrote down every place the work broke, and built CrowdSwell to fix it. The platform is not a theory. Every feature exists because a real campaign needed it.
What we learnt
Years in the trenches gave us a clear view of where creator marketing shines, and exactly where it falls apart.
When the right creator, at the right price, meets the right brief, the content outperforms studio ads and drives real, trackable sales. That part was never in doubt.
Selection ran on gut feel. Briefs, approvals and contracts lived in inboxes. Reporting was a scramble of screenshots. Too much depended on the memory of one busy person.
There's creator discovery and vetting, rate negotiation, shortlisting, creative collaboration, deadline tracking, reporting and payments. That's a lot. Particularly if you want to scale.
Why CrowdSwell exists
Each capability below maps directly to a problem we hit running real programs.
Every creator scored on audience fit, engagement quality and projected return before a dollar is committed, across a database of more than 380 million records.
Before: pick on follower count and hope.Costs, forecasted views, eCPV and match scores sit side by side in the media plan, so every choice is a rationale that is based on real-time, first-party creator data.
Before: a quote, a vibe, and fingers crossed.Results update while the campaign is still live, so you optimise mid-flight instead of writing a post-mortem three weeks after the program has ended.
Before: a deck of screenshots, weeks later.Real payout and superannuation rails built for Australian creators, so people get paid properly and on time, and brands stay compliant.
Before: chasing invoices, no super, late pay.Outreach, briefs, contracts, approvals and posting move on a shared workflow per campaign, so deadlines are hit and nothing gets lost in a thread.
Before: inboxes, DMs and a spreadsheet.Brands and creators work in the same system, so briefs, materials, negotiation and payment all live against one campaign instead of scattered everywhere.
Before: Six tools that never talked.The track record behind it
Where we are headed
Selected on data, run on automation, reported on sales. Predictable, accountable and built to drive revenue rather than vanity reach.
More than half of creators earn under $10,000 a year. CrowdSwell gives them a media kit, real campaigns and proper payment rails to change that.
Book a 30-minute demo and we will walk you through the platform and how we would approach a program for your brand.
Book a demo