Campaign type · Live shopping
Creator-hosted, shoppable livestreams that compress discovery and purchase into a single moment. We plan the run of show, cast the right hosts and run the stream, so an audience becomes a checkout queue.
What it is
Live shopping is a real-time, shoppable broadcast where a creator demonstrates products and viewers buy on the spot. It has reshaped retail across Asia and is now scaling fast on TikTok Shop and beyond, because it collapses the gap between seeing a product and owning it into a few seconds of genuine enthusiasm.
The hard part is not the technology, it is the host and the plan. A flat stream with the wrong creator sells nothing. We cast hosts who can hold an audience and sell without a script, build a run of show that keeps energy and offers moving, and manage the stream end to end so you can watch the cart fill.
How CrowdSwell runs it
Hosts scored on audience fit, on-camera sell and engagement across a database of more than 380 million records, so the person holding your stream can hold a room.
A tight run of show, product order, offers and moderation planned and managed on one workflow, so the stream stays high energy from open to close.
Views, engagement, add-to-carts and conversions tracked against the stream, so you know exactly what the hour returned and what to run next time.
What you get
Creators who can present, demonstrate and sell live, matched to your category.
A minute-by-minute plan for products, offers and segments that keeps momentum.
Live-only deals and urgency mechanics built to convert viewers in the moment.
Setup, moderation and real-time direction handled so the host can focus on selling.
Products linked and checkout paths tested so buying is one tap away.
Sales, conversion and audience insight, with recommendations for the next stream.
Live shopping works because it puts three things in the same moment: a trusted host, a product demonstration, and a reason to buy right now. Online retail usually spreads those across days and channels. A livestream compresses them into a single, high-energy window where the enthusiasm is real, the questions get answered live, and a limited-time offer removes the reason to wait. That combination is why live commerce converts at rates most other formats cannot touch.
It is also uniquely suited to products that are better shown than described. Beauty, food, homewares, gadgets, anything with a demo or a wow moment, all come alive when a creator uses them in front of an audience and handles objections in real time. The format turns passive scrolling into active buying.
A livestream is only as good as its host and its plan. The events that sell share a few things in common.
Live shopping is at its best as the spike in a broader creator strategy rather than a standalone tactic. Seeding and UGC build the awareness and social proof that fill the stream, influencer partners can host or promote it, and affiliate mechanics can extend selling beyond the broadcast. As TikTok Shop and live commerce scale, brands that build the muscle early will own the format. If you want to run your first creator-led live event, a short call is the place to start.
Proof
Questions
Other campaign types
Most brands mix a few. Here is where each one fits.
Vetted paid creators run like a performance channel, measured on sales.
Explore →Gift product to the right creators at scale and pay for performance.
Explore →Creator-made, direct-response content built to be your best-performing paid ad.
Explore →Creators on the ground at launches and activations, capturing content that travels.
Explore →Performance partnerships where creators earn on the sales they actually drive.
Explore →Eleven programs across food, beauty, retail and more, with the numbers attached.
Case studies →Book a 30-minute demo and we will show you how we would run a creator-led live shopping event for your brand.
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