Case studies

Real programs. Real numbers.

Every campaign below ran on the same system that powers CrowdSwell: creators selected on data, run on automation, reported on the numbers that mattered.

crowdswellhub.com/results
Case studies at a glance
Programs run through the CrowdSwell system
Live
0
Program examples
0
Views delivered
0
Creators mobilised
0
Categories
Beauty, food, retail, automotive, homewares and more
4.8x
Return on ad spend, Marley Spoon
+137%
Click-through lift, Bing Lee
$0.01
Cost per reach, Dove
76M
Views delivered, John Frieda

Selected work

Eleven programs that moved the metrics that matter

From single sprints to always-on acquisition engines, across beauty, food, retail, automotive and more.

Beauty · three-stage national rollout

Dove

Sold out

A beach activation, CRM seeding wave and mega-creator amplification stacked into one program that cleared shelves nationally and lifted purchase intent.

10.5M+
Views
$0.01
Cost per reach
87%
Positive sentiment
Meal kits · four-year acquisition engine

Marley Spoon

4.8x ROAS

An always-on creator engine run over 4 years, proving influencer marketing can be as predictable and accountable as any performance channel.

48 mo
Always-on
8,000+
New customers
300+
Influencers
Electronics retail · five sprints

Bing Lee

+137% CTR

Local-expert creators sent in-store and boosted as paid creative, driving high-intent traffic straight to the website across five campaign sprints.

674K
Engagements
33.8K
Website clicks
35
Creators
Food · video-first awareness

Kikkoman

+300% VCR

Recipe-led creators built for watch-through, lifting video completion rate 300% above benchmark while introducing the brand to new cooks.

12.2M
Views
32
Pieces of content
4
Creators
Hair care · scaled awareness

John Frieda

76M views

A large creator cohort delivering scaled reach at an engagement rate well above category benchmarks, and built to seed a new product line.

2.38%
Engagement rate
210
Posts
14
Creators
Automotive · mobile-first relaunch

carsales

$0.04 CPR

Nine in-market creators living the brand promise for the app relaunch, delivering efficient reach and a wave of high-intent shares and saves.

1.6M
Views
~1,800
Shares and saves
9
Creators
FMCG · mass-reach launch

Jif

13.8M views

A cleaning-hack creator program built for scaled reach and demonstrable product proof, turning everyday chores into share-worthy content.

121K
Engagements
120
Posts
90
Creators
Confectionery · viral moment

Chupa Chups

18.9M views

A 39-creator program run across two campaigns, turning an oversized brand idea into outsized organic reach and engagement.

215K
Engagements
39
Creators
2
Campaigns
Homewares · paid-media efficiency

Thermos

-31% CPC

Select creator seeding content was repurposed into paid social ads, cutting cost per click metrics by 31% when compared against legacy studio creative.

435K
Reach
95%
Positive sentiment
4
Creators
E-readers · high-engagement niche

Kobo

22.58% ER

A booklover creator cohort delivering an engagement rate many times the category benchmark, with strong save behaviour signalling real intent.

$0.11
Cost per view
561
Saves
17
Creators
Furniture · efficient reach

OZ Design

$0.05 CPV

Interiors creators styling the range in their own homes, delivering aspirational content at a very low cost per view and strong save rates.

539K
Views
367
Saves
6
Creators

How the results happen

The same three moves behind every one of these programs

01

Selected on data

Every creator is scored on audience fit, engagement quality and projected ROAS before booking.

02

Run on automation

Briefs, approvals, contracting and posting move on workflow, so campaigns hit deadlines.

03

Reported on sales

We track sentiment, conversions and revenue, then optimise while the campaign is still live.

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