Example media kit. Illustrative creator and data, built to show what brands see when a creator shares their CrowdSwell kit. Book a demo →
PS

Priya Shah

@priyacooks
FoodLifestyleHomeRecipesFamily

Hi, I am Priya, creator of @priyacooks. For over eight years I have built a community of nearly 500,000 home cooks across Instagram and TikTok through fast weeknight recipes, honest product reviews and a slow home renovation nobody asked for.

Replies in under 24 hours Based in Sydney, Australia
Book Priya Save to list Copy link
IG
402K
Instagram followers
↑ 2.3% in 30 days
TT
91K
TikTok followers
↑ 8.7% in 30 days
YT
Not connected
YouTube
Coming soon
Overview Audience Content Rates

Page insights

The headline numbers

Pulled live from Priya's connected accounts and refreshed automatically, so brands always see current performance, not a stale PDF.

Total followers494KAcross 2 platforms
Avg engagement4.2%24 posts analysed
Avg views per post38KLast 30 days
Avg saves per post3.4KLast 30 days

Follower growth

Combined across Instagram and TikTok, last 6 months

Mar
Apr
May
Jun
Jul
Aug
↑ 14.6% in 6 months

By platform

Followers, engagement rate and average views

IG
Instagram@priyacooks
Followers402K
Eng4.6%
Avg views41K
TT
TikTok@priyacooks
Followers91K
Eng3.1%
Avg views33K

Audience insights

Who is actually watching

Demographics aggregated across Priya's connected platforms, so brands can judge audience fit before they commit, not after the campaign ships.

Top markets

491K followers across 5 core countries

AUAustralia
38.6%
USUnited States
17.8%
UKUnited Kingdom
10.7%
NZNew Zealand
3.2%
CACanada
3.2%
··Other markets
26.5%

Gender split

Across all followers

72%Female
Female 71.95%
Undisclosed 15.68%
Male 12.37%

Age range

Share of audience by bracket

35-44
34.0%
25-34
22.0%
45-54
20.0%
55-64
11.0%
18-24
8.0%
65+
5.0%

Content examples

A sample of recent work

Top-performing posts across both platforms, with the numbers that matter attached to each. Every piece can be linked to a campaign placement for reporting.

ReelInstagram
512Kviews

5-minute weeknight ramen that broke the algorithm

Likes38K
Comments1.2K
Saves4.1K
ReelTikTok
1.1Mviews

Sunday roast, three ways, one tray

Likes74K
Comments2.9K
Saves9.8K
ReelInstagram
634Kviews

The kitchen reno reveal, 14 months later

Likes51K
Comments1.8K
Saves7.2K
ReelTikTok
903Kviews

Meal prep for the week in under an hour

Likes61K
Comments2.1K
Saves8.4K
CarouselInstagram
88Kreach

Pantry restock haul, everything under $50

Likes6.4K
Comments210
Saves2.3K
CarouselInstagram
42Kreach

My go-to knife set, three years on

Likes3.1K
Comments96
Saves1.1K

Rates

Ways to work together

Indicative package pricing for paid partnerships. All rates are in AUD and exclude GST. Custom bundles, exclusivity windows and usage extensions are available on request.

Instagram only
$3,000
Perfect for a single-platform activation.
  • 1 Instagram Reel
  • 3 Instagram Stories
  • Usage rights (30 days)
  • 20% ASF included
PackagedMost popular
$8,500
The full cross-platform partnership.
  • 1 Instagram Reel
  • 1 TikTok Video
  • 3 Instagram Stories
  • Usage rights (30 days)
  • 20% ASF included
TikTok only
$6,600
Full partnership with exclusivity.
  • 1 TikTok Video
  • Organic usage
  • 7 days boosting incl.
  • 20% ASF included

Individual rates

Starting rates. Custom bundles available.

Instagram ReelPopular
$3,000
Instagram Story (set of 3)
$1,200
Instagram Post
$2,500
TikTok VideoPopular
$6,600

For creators

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