Questions, answered.

A creator marketing platform is software that helps brands plan, launch, run and report influencer and creator campaigns from one place. CrowdSwell is a creator marketing platform powered by The Looksee Group: creators are selected on data, work runs on automation, and results are tied back to sales rather than reach.

Influencer marketing is when a brand partners with vetted creators to make content their audience trusts, then puts commercial weight behind it. Done well, that content outperforms studio ads and drives real, trackable sales. Learn more on our influencer marketing page.

Most influencer marketing agencies run programs on spreadsheets, inboxes and gut feel. A platform scores every creator before they are booked, tracks the whole campaign on shared workflow, and reports live instead of weeks later. CrowdSwell gives you both: the platform, plus the option to have Looksee run it for you. While other agencies use spreadsheets, we built CrowdSwell.

We were born and grew from the Australian market, but we run creator campaigns all over the world, made possible by our access to 380 million creator records. CrowdSwell is the platform, and Looksee is the full-service agency that runs on it, including real superannuation rails for local creators.

There is no fixed sticker, because scope drives cost. A two-creator product seeding burst and an always-on acquisition engine are very different jobs. We scope your program, then give you a fixed number up front. See the pricing page for the levers that shape a quote.

When it is run like a performance channel, yes. Across our programs we have delivered up to 8x return on ad spend (ROAS), including a consistent 4.8x ROAS over four years for Marley Spoon. We report on sales, not vanity reach, so you can see the return. Browse the case studies for the numbers.

Six main types, and most brands mix a few: influencer marketing, product seeding, UGC ad production, live shopping, event attendance and creator affiliates.

On CrowdSwell, every creator is scored on audience fit, engagement quality, content fit and brand safety across a database of more than 380 million records, with a projected return before a dollar is committed. You approve the roster before anything is booked, so finding influencers becomes a data decision, not a guess.

Yes. Most brands begin with a low-commitment Test Drive: a scoped mini-program that proves the model on your own products before you scale. You see the platform, the creators and the numbers first.

It depends on scope, but because casting, briefs, contracts and approvals all run on the platform rather than over email, programs launch faster than a manual process. We give you a clear timeline when we scope the work.

Start by creating a free profile and media kit on CrowdSwell, then discover and apply to brand campaigns that fit your niche and audience. You set your rate, track your work, and get paid properly. Join as a creator here.

A media kit is a shareable profile that brings your live social stats, audience insights, portfolio and rates into one link that brands can view. On CrowdSwell it builds itself from your connected accounts. See an example media kit to get the idea.

Payments run on real rails inside the platform, scoped to each placement, so you are paid properly and on time rather than chasing invoices over email.

On CrowdSwell, yes. We built genuine superannuation rails for Australian creators, which the industry has largely ignored. More than half of creators earn under $10,000 a year, and paying super is part of building a fairer deal for them.

Yes. Creating your profile and media kit and applying to campaigns is free. Talk to us if you want more detail on how it works for you.

Live dashboards run through the campaign, not a slide deck after it. We track return on ad spend (ROAS), engagement and conversions, and tie each post to a placement and back to revenue, so you can optimise while the program is still live.

Yes. Using unique links, promo codes and paid-media data, we attribute creator content to real commercial outcomes rather than reporting reach for its own sake. Creator marketing that drives real sales.

eCPV is effective cost per view: the cost of a creator divided by their forecasted views. It sits in the media plan next to match scores so you can compare creators on value, not just price, before you commit.

Influencer marketing uses a creator's own audience to spread content. UGC (user-generated content) is creator-made content a brand licenses to run as its own paid ads, where the creator's follower count matters less than the content quality. Most brands use both. See UGC ad production.

So we can verify your audience stats for more effective planning and buying, track how your content performs without asking you for screengrabs, and build your free media kit for you. A verified connection is what makes accurate planning and honest reporting possible. There is more detail in our Trust Centre.

The connection is purely analytical. We can only pull page data, content performance and audience insights. We cannot post, comment or go live as you, we cannot read or send your messages, and we cannot change your settings or password. Nothing beyond the analytics is ever accessible to us, and you can disconnect at any time.

Instagram only shares analytics for professional accounts, so to connect Instagram to CrowdSwell your account must be set to Creator or Business (both free to switch to in your Instagram settings), and it must be linked to a Facebook page. These are Instagram's own requirements for sharing insights, not ours. See the Trust Centre for the full walkthrough.

Yes. We authenticate through the platforms' own official login and never see or store your password, we use your data only to plan and report on your campaigns, and we never sell it. You can disconnect from within CrowdSwell or from the social platform's connected-apps settings at any time, and our access ends immediately.