The platform

Every creator campaign, one Hub.

While other agencies run on spreadsheets and inboxes, we built CrowdSwell: a platform that selects creators on data, automates the busywork, and reports on what actually matters, sales.

Campaign · Summer skincare
Summer skincare launch
Budget $40K · 6 placements · 42 applicants
Live
PS
Priya Shah@priyacooks
92% match
MR
Marcus Reid@marcusreid
90% match
TL
Tara Lowe@taralowe
88% match
Projected return on ad spend6.4x

The problem

Creator marketing is complicated

Most programs pick creators on vanity metrics, lose time to manual coordination, and report on performance that never ties back to revenue.

Book a demo

Selection by gut feel

Creators chosen on follower counts and vibes, with no view of whether the audience actually converts.

Campaigns that eat your week

Outreach, briefs, contracts and approvals scattered across email, DMs and spreadsheets.

One-dimensional reporting

Reach and likes, with no line back to sales, commissions or return on ad spend.

CrowdSwell brings it into one place

Data-led selection, automated workflow and commercial reporting, in a single managed platform.

One platform, every campaign type

Six campaign types, full-funnel programs

Run any single tactic or stack them into an always-on program, all through the same system.

01

Paid influencers

From nano to mega creators, selected on data, briefed and contracted through automated workflows.

02

UGC ad creators

Conversion-focused user-generated content briefed around acquisition principles, built for paid media.

03

Product seeding

Pay-per-post gifting programs that remove wastage, with every product, asset and result tracked.

04

Live shopping

Creators activated for live commerce and shoppable content, tracked through to sales attribution.

05

Events and activations

Creator attendance managed end to end, from guest-list curation to post-event content tracking.

06

Affiliate advocates

Performance-based programs with onboarding, link tracking, commission management and live reporting.

How it works

The three things that change the result

01

Data-driven creator selection

Every creator is scored before a dollar is committed, so selection is a rationale, not a hunch.

  • Audience alignment and authenticity checks
  • Engagement quality, not just follower counts
  • Content fit and projected return on ad spend
Creator match
PS
Priya Shah
@priyacooks · 118K followers
92% match
Audience fit
94
Engagement
88
Content fit
90
Brand safety
96
Projected return on ad spend6.4x

Up to 8x ROAS. Selection scored on data across a 380M+ creator records.

02

Automation that hits deadlines

The busywork runs on decision trees and templates, so campaigns move faster and nothing gets lost in a thread.

  • Automated outreach and contracting
  • Templated briefs, approvals and revisions
  • Tasks, deadlines and a shared calendar
Tasks · Bloom Beauty UGC
To do · 2
Confirm brief details
brief
JL
Sign creator contract
contract
CB
In progress · 1
Film video concepts
filming
PS
Done · 3
Concepts approved
approved
AN

Hours back a week. Outreach, contracts, briefs and approvals on autopilot.

03

Commercial reporting

We track what the business cares about and feed it back into optimisation while the campaign is still live.

  • Conversions, revenue and commissions
  • Sentiment and creative performance
  • Live reporting linked back to placements
Campaign report
Views1.6M
Engagement4.8%
ROAS4.2x
Australia
39%
United States
18%
United Kingdom
11%
New Zealand
3%

Sales, not reach. Every post can be linked to a placement to report results.

Under the hood

How a campaign flows

Everything hangs off one clean spine, so brands and creators always know where a deal stands.

Step 01

Campaign

A brand builds a brief: objective, deliverables, dates, usage rights and terms, all in one structured place.

Step 02

Application

Creators apply and propose their fee per placement. Brands can compare and negotiate based on projections.

Step 03

Placements

Once booked, the media plan unlocks: tasks, approvals, payments and post-to-placement reporting run from there.

Ready to create a CrowdSwell?

Book a 30-minute demo and we will show you exactly how we would approach a creator program for your brand.

Book a demo