Electronics retail · five sprints over 12 months · Influencer, paid amplification
Local expert creators sent in store and boosted as paid creative, driving high intent traffic to the website across five campaign sprints.
The challenge
Electronics retail defaults to price and discount advertising, a race to the bottom that trains shoppers to buy on deal alone. Bing Lee wanted to drive both in-store foot traffic and online clicks across peak shopping moments without competing on price alone.
That meant advertising that felt like a recommendation rather than a promotion.
The strategy
We sent a balanced 35 creator roster into their local Bing Lee stores to document the genuine customer journey, then used that raw content as the primary hook for paid media on Meta.
The results
Across five sprints the program delivered a 137% higher click-through rate than standard brand ads, alongside strong engagement and direct website traffic.
The work
A sample of the creator content that drove the program.
The takeaway
Treat influencer content as the primary hook for paid media, because recommendations beat promotions.
More work
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