Automotive marketplace · mobile-first relaunch · Influencer, paid amplification
Nine in-market creators living the 'Buy It. Sell It. Love It.' promise, delivering efficient reach and high-intent shares and saves.
The challenge
carsales is Australia's largest automotive marketplace, but its brand read as corporate utility. The 'Buy It. Sell It. Love It.' relaunch needed to feel mobile-first and human, not like a company talking about itself.
The strategy
We matched nine proven Australian creators who were genuinely in-market to buy or sell, then let them tell native, FYP-style stories that we boosted to high-intent searchers.
The results
The program delivered 1.6M views at a $0.04 cost per reach, with roughly 1,800 shares and saves signalling genuine purchase intent.
The work
A sample of the creator content that drove the program.
The takeaway
Don't promote a rebrand, prove it, with creators actually living the brand promise.
More work
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