Hair care · 14 campaigns over 24 months · Influencer, paid amplification
A high-frequency, multi-format storytelling engine matched to the buyer journey, proving genuine efficacy across every hair type.
The challenge
Hair care is saturated with claims. John Frieda needed to prove genuine efficacy, capturing the movement and the before to wow transformation across a wide range of hair types, not just tell people it worked.
The strategy
We ran a high-frequency program that met buyers at every stage, from education to impulse, and moved proven organic winners into paid media.
The results
A diverse 105 creator roster produced 210 branded posts and 76M engagements at a 2.38% engagement rate, sustained across 14 campaigns and two years.
The work
A sample of the creator content that drove the program.
The takeaway
Long-term partnerships are the ultimate tool for efficacy-led brands, and amplifying organic winners compounds the result.
More work
Book a 30-minute demo and we will show you exactly how we would build an always-on engine for your brand.
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