Confectionery / FMCG · two-stage launch · Influencer, seeding, campaign automation
A 39-creator program run across two campaigns, turning an oversized brand idea into outsized organic reach and engagement.
The challenge
Chupa Chups was bringing its new Chews range to Australia and needed thumb-stopping cut-through, while keeping the playful 'Forever Fun' brand identity intact.
The strategy
We ran two creative bursts and used proprietary automation to manage 39 creators, so the team could focus energy on the ideas rather than the admin.
The results
Across the two campaigns the program recorded 18.9M total video views and 215K engagements from a 39-creator cohort.
The work
A sample of the creator content that drove the program.
The takeaway
Launches work best at the intersection of automation and imagination, automate the heavy lifting and free creators to create.
More work
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