Homewares / lifestyle · 12-month program, four retail moments · Influencer, seeding, paid amplification
Select creator seeding content repurposed into paid social ads, cutting cost per click 31% against legacy studio creative.
The challenge
Thermos was pigeonholed as a winter and camping product. The brand needed to show year-round utility and make its creator content work harder as paid media.
The strategy
We built a two-tier roster mapped to four seasonal retail moments, then substituted the best creator content for brand ads in paid social.
The results
The seeding program hit a 95% post rate and 435K-plus organic views and interactions, and swapping creator content into paid social cut cost per click by 31% against legacy studio creative.
The work
A sample of the creator content that drove the program.
The takeaway
Align influencer activity to the retail calendar, and creator content will beat your paid media benchmarks.
More work
Book a 30-minute demo and we will show you exactly how we would build an always-on engine for your brand.
Book a demo