E-readers / tech · high-engagement niche seeding · Product seeding (CRM), affiliate & advocacy
A lean, hand-vetted micro roster of genuine readers, managed through a custom CRM, delivering roughly ten times the industry engagement benchmark.
The challenge
The BookTok and Bookstagram communities are protective and quick to spot an outsider. Kobo needed to integrate authentically, which meant finding creators who were genuine Kobo users, not just anyone with reach.
The strategy
We used proprietary discovery tools to filter for existing brand affinity, then onboarded a lean 17 person micro roster into a custom CRM for high-touch management.
The results
The 17 creator program delivered a 22.58% engagement rate, roughly ten times the industry average, with 561 saves as the hero intent signal at a $0.11 cost per view.
The work
A sample of the creator content that drove the program.
The takeaway
You don't need a big budget to drive big intent, data-find the people who already love the brand and manage them well.
More work
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