Furniture / homewares · organic seeding, no paid · Influencer, product seeding
Interiors creators styling the range in their own homes, delivering aspirational content at a very low cost per view and strong save rates, organically.
The challenge
OZ Design wanted to justify its premium furniture positioning through short-form video, creating scroll-stopping bedroom transformations, and to do it without immediate ad spend.
The strategy
We hand-selected six creators across Instagram and TikTok, each aligned to a distinct room concept, and built full before to after makeover arcs around anchor pieces.
The results
The organic-only program delivered 539,504 views at roughly $0.05 per view, with 367 saves signalling high purchase intent, across Instagram, TikTok and newsletter.
The work
A sample of the creator content that drove the program.
The takeaway
Organic creator storytelling can carry a premium brand with no ad spend, so optimise for saves as the purchase-intent signal.
More work
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